Strategic Advisor · Communications, Culture & Transformation
Carpe mutatio — seize change — reflects my belief that moments of change create opportunities to strengthen organizations, build trust and position businesses for long-term success.
“Transformation succeeds when strategy, communications and culture reinforce one another. That’s where I help leaders make the biggest difference.”
Where I add value
Clarify what the organization stands for, shape a credible narrative and build the stakeholder strategy to support it.
Guide the human and reputational dimensions of M&A, integrations, carve-outs, spin-offs and pre-IPO preparations.
Turn strategic change into shared direction — from culture resets and operating-model shifts to sustained employee engagement.
Support Boards and leadership teams with executive communications, issues management, crisis readiness and fractional Chief Communications Officer counsel.
Experience
More than 25 years inside organizations and alongside leadership teams — bringing an operator’s mindset to advisory work.
Fifteen years leading global communications and corporate reputation at Anheuser-Busch InBev
A track record spanning European politics, McDonald’s, AB InBev, consumer goods, technology, SaaS, professional services, and industrials.
Trusted by leaders from well-funded start-ups to global listed companies — working as an independent consultant and external advisor to Bain & Company.
Who I work with
I work with leadership teams of publicly listed and privately held companies, private equity portfolio companies and high-growth organizations navigating acquisitions and integrations, CEO transitions, strategic shifts and resets, and other significant moments of change.
Representative engagements
Designed a multi-stakeholder reputation strategy to strengthen credibility with investors, customers, employees, policymakers and media ahead of a potential public listing.
Strategic advisor throughout a year-long integration, aligning executive leadership, legal counsel and communications teams while maintaining engagement and business continuity.
Supported a publicly listed company through a complex carve-out, aligning communications across the Board, executive leadership, investor relations and external stakeholders.
Following a change in ownership, CEO transition and broader leadership changes, partnered with the executive team to define the company’s North Star and messaging architecture for the next phase of growth.
Provided strategic counsel during a business turnaround, supporting executive leadership through a period of significant financial pressure and organizational change.
About Marianne Amssoms
I help founders, CEOs, Boards and leadership teams navigate and communicate growth and transformation by aligning strategy, communications and culture.
Whether preparing for the next stage of growth, navigating an acquisition, strengthening culture or protecting reputation during high-stakes moments — I help leaders translate business strategy into clear communications and practical execution.
Over 25+ years, I have worked at the intersection of business strategy, communications and people, advising organizations across Europe and North America. My experience spans global multinationals to well-funded startups, across consumer goods, technology, SaaS, professional services, industrials and private equity-backed companies.
Before launching my own advisory practice, I led Global Communications and Corporate Reputation at Anheuser-Busch InBev. Earlier, I worked in European politics before joining McDonald’s Belgium, overseeing Corporate Affairs and HR as a member of the Management Committee.
Today, I advise Boards, founders and leadership teams as an independent consultant or Fractional Chief Communications Officer, while also serving as an external advisor to Bain & Company.
Marianne Amssoms
Strategic Advisor · Founder, Carpe mutatio
Start a conversation
Let’s discuss what success looks like, the roadmap to get there, and the stakeholders who matter.
info@carpemutatio.com →